Jerry Garcia of Grateful Dead at Monterey International Pop Festival, 1967 (Credit: Elaine Mayes http://www.elainemayesphoto.com)
The Beatles drew this for the 1967 Monterey International Pop Festival. I got to peep this original in a scrap book yesterday. Pretty cool!
Billboard Magazine ad, May 1967:
How sweet the moon-light sleeps upon this bank!
Here will we sit, and let the sounds of music
Creep in our ears; soft stillness, and the night,
Become the touches of sweet harmony.
—Shakespeare, The Merchant of Venice
The impetus to stage the Monterey International Pop Festival evolved one night in 1967 at Cass Elliot’s house. Paul McCartney, John and Michelle Phillips, Cass, and Lou Adler were discussing the general perception of Rock ‘n’ Roll, and that although jazz was considered an art form, Rock ‘n’ Roll was continually viewed as a fad, a trend; both were American born music genres.
The idea for the Monterey International Pop Festival initially came from Alan Pariser, who had attended the 1966 Monterey Jazz Festival. Alan and his partner, a promoter named Ben Shapiro, who wanted to hire The Mamas and The Papas to headline a one-day blues and rock event at the Monterey Fairgrounds, approached John Phillips and Lou Adler. Later that night (actually three o’clock in the morning) John and Lou had decided (influenced by some heavy California Dreamin’) that it should be a charitable event.
With six weeks to go the Monterey International Pop Festival, a three-day non-profit event was about to become a reality.
Follow Monterey International Pop Festival on..
Official “Monterey Pop” Film Poster designed by Tomi Ungerer.
Join MIPF Promoter and Music/Film Producer, Lou Adler, and Michelle Phillips (of The Mamas & the Papas) at a special screening of “Monterey Pop” in Los Angeles, 6/17/12.
Lou and Michelle will be introducing the film and will be hosting a Q&A afterward.
Otis Redding at Monterey International Pop Festival (Credit: Elaine Mayes http://www.elainemayesphoto.com/)